The process
Whenever we have a new assignment – design, consulting, etc., we really want to get started. It is so easy to jump into execution. With a deliberate, measured approach we create more predictable outcomes.
1 understand
Know the Challenges
The first step of our process is to spend time understanding the challenge at hand. Is it a design challenge? Is it an operational challenge – culture, strategy, administration?
The design leader and the client should understand one another to really empathize with the process and options ahead.
2 PLan
Rocks in the Jar
The second phase of the process is to know what will make the project a success. In part it’s the schedule, budget, but what else?
The project’s focus may be on performance, health and wellness, energy, operations, community, or future impacts. But we must get the ‘big rocks in the jar’ first. Document the key factors for success. When we do, the rest will fall into place. Refer to the big rocks often through the process.
3 execute
The Finish Line
The design leader has developed an empathetic relationship with the client. The big rocks are in the jar. Now it’s time to execute.
We must create by leveraging the understanding and the plan, to develop the first level solution. It’s then time to communicate and review the first-level solution with the key stakeholders including the owner, other design team members, etc. We then must iterate and improve the first-level solution with input from the group. Finally, we must repeat the process and develop a framework to continually create, communicate and iterate until the collaborative solution can be implemented.
